Science Lush

The Lush List: 1/8/2013 - YouTube Science

For years, YouTube got a rap as the place to watch cats on keyboards and stupid people tricks. Funny? Absolutely. Smart? Not so much. However, there are a number of YouTube creators who are now making savvy, entertaining videos about or inspired by science...and I'm not just talking about obvious choices like snippets from the TED Conference.

Over the last several weeks while prepping for the International Academy of Web Televison Awards, which honor the best in online programming, I fell down the rabbit hole of YouTube browsing far too often. Here are just a few of the folks worth checking out. Pieces range from the educational to the wacky to the lovely...

SciShow

This YouTube channel is from creator Hank Green,who is heavily involved in several different YouTube endeavours, including executive producing The Lizzie Bennet Diaries, a sassy online modernized adaptation of Jane Austen's Pride and Prejudice. Green has a bachelor's degree in Biochemistry and a master's degree in Environmental Studies, and the segments on his SciShow channel explain both basic and more involved scientific concepts. Green's casual, entertaining delivery helps the information he delivers about topics ranging from fracking to dark matter to biofilm go down easy, allowing even the science novice to walk away feeling like he or she understands something new. 

 

UltraSlo

This one's for those of you who like pretty pictures. UltraSlo features the work of Emmy Award winner Alan Teitel, who with his UltraSlo Studio, creates cool slow-motion videos of nature, explosions and random things like (false) teeth falling into a glass. Many of the videos have a psychedelic quality to them, such as this one of a humming bird, so this is the channel to check out when you feel like chilling for awhile...

 

Rhett and Link
This award-winning duo comprised of life-long best friends Rhett McLaughlin and Link Neal has created or been featured in over 500 web videos, including sketches, non-scripted reality pieces and music videos. In 2009, they were musical correspondents for the Science Channel's BRINK. The wrote songs and made music videos for three episodes, including "Hello (The S.E.T.I. Song)."

Sick Science

I always wanted a science teacher like Steve Spangler. He's done a lot of things - he's a science writer, teacher, and toy designer - but you're probably most familiar with his work with candy. Yep, he's the guy who dropped Mentos into a bottle of soda and created a cultural phenomenon in the early days of online video. Luckily, he's got a whole YouTube channel, as well as a website, dedicated to bringing more wacky experiments to the public.

   

And if you feel like taking a walk down memory lane, here's the original September 2005 Mentos geyser video:

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The Lush List: 12/11/12 - Star Trek Into Darkness, Geminds and Advice from Neil Gaiman

STAR TREK: INTO DARKNESS TRAILER & FIRST 9!

All I can think of is "Khan Khan Khan" when I watch this "announcement trailer" for the new Star Trek movie, but according to most of the press reviews of the first 9 minutes, we're going to have to wait to find out more about the villian of Into Darkness. The opening of the movie will be playing before IMAX screenings of The Hobbit starting on Friday, but if you just can't wait, io9.com has a round up of what the critics who were given a sneak peek have been saying.

EYE ON THE SKY

If you're a fan of meteor showers, you're in for a treat this week. The annual Geminids show lights up the sky, peaking on December 13th. As explained on Space.com, one of the reasons for the great show has to do with the origin of the shower.

The Geminids, unusually among meteor showers, are the leftovers of an asteroid (most showers originate with comets). They are caused when rubble from the asteroid hits Earth's atmosphere, lighting a path through the sky as it burns up.

The fact that the Geminid-causing debris comes from an asteroid and not a comet makes the particles denser and more durable than the typical cometary particles that make up other showers, said NASA's Bill Cooke.

As many as 100-150 meteors may be visible during peak times in dark areas. Alas, Los Angeles is not exactly what I'd call prime viewing territory, so I'll be relying on others' pictures to get my meteor fix.

TIPS FOR WORKING IN THE ARTS

I stumbled across this gem of a list from horror/fantasy/sci fi writer Neil Gaiman, which is drawn from a speech he gave to the graduating class at The University of the Arts in Philadelphia. As the year draws to a close and thoughts turn to year-end evaluations and resolutions, here are a few ideas to inspire you for 2013. 

1. Embrace the fact that you’re young. Accept that you don’t know what you’re doing. And don’t listen to anyone who says there are rules and limits.
2. If you know your calling, go there. Stay on track. Keep moving towards it, even if the process takes time and requires sacrifice.
3. Learn to accept failure. Know that things will go wrong. Then, when things go right, you’ll probably feel like a fraud. It’s normal.
4. Make mistakes, glorious and fantastic ones. It means that you’re out there doing and trying things.
5. When life gets hard, as it inevitably will, make good art. Just make good art.
6. Make your own art, meaning the art that reflects your individuality and personal vision.
7. Now a practical tip. You get freelance work if your work is good, if you’re easy to get along with, and if you’re on deadline. Actually you don’t need all three. Just two.
8. Enjoy the ride, don’t fret the whole way. Stephen King gave that piece of advice to Neil years ago.
9. Be wise and accomplish things in your career. If you have problems getting started, pretend you’re someone who is wise, who can get things done. It will help you along.
10. Leave the world more interesting than it was before.

[Source: Open Culture]

 

 

The Lush List: 8/14/12 - Language Intelligence and Curiosity Rover Update

Reading List: LANGUAGE INTELLIGENCE by Joe Romm

I stumbled across a review from John Cook on SkepticalScience.com for this new book written by physicist and Climate Progress blog editor Joe Romm. When the title of a book includes the phrase "Lessons on Persuasion from Jesus, Shakespeare, Lincoln and Lady Gaga," you know there's something intriguing going on inside the covers (and no, I don't mean shenanigans between Lady G. and the three gentlemen).

LANGUAGE INTELLIGENCE is about rhetoric, the art of verbal persuasion. Back in Shakespeare's day, rhetoric was a key part of an education. I've had the good fortune to study Elizabethan rhetoric with master teacher Armin Shimerman. It's amazing how once you start to explore the various rhetorical devices utilized by the Bard, his work comes to life in a completely new way. Incredibly useful for an actor.

While rhetoric is no longer required study, it makes complete sense that a blog dedicated to "getting skeptical about global warming skepticism" would find a book about persuasive communication to be an important read. Understanding how to, as Cook puts it, "[harness]  the power of language to craft compelling, memorable and emotionally engaging communication," is a very useful skill. Cook's thoughts on how scientists might apply the information in the book to their work caught my eye, and that's what made me want to call attention to it on ScienceLush:

For science communicators, I believe the most important lesson is the use of metaphors. Scientists are trained to think in the abstract while in general, people think in metaphors. It’s a “Scientists are from Mars, people are from Venus” kind of thing. People conceptualize and make meaning of the world using analogies and metaphors, which transform the abstract into the concrete. Consequently, we take more notice of messages and remember them better when metaphors are used.

I'm a perfect example of an audience that's hungry for good science metaphors. As y'all know, I'm not a scientist, I'm just intensely interested in science, how it affects our understanding of the world around us, and the areas where science and creativity co-mingle. I love plays, art, music, etc. that have been inspired by scientific discovery, and I constantly find myself wanting to dig deeper, to really understand the theories behind the creative work. Therefore, I'm extremely grateful to those who can communicate about science using metaphors in such a way as to help me feel like I've cracked the code and gained some small measure of understanding about the topic at hand.

I'll be adding LANGUAGE INTELLIGENCE to my list o'books to read this summer. In addition to helping one decipher Shakespeare and rebut those who deny climate change, I have a feeling that a better understanding of rhetoric might come in awfully handy during a presidential election year...

 

Cartoons, Sex and Music

While I'm talking about science communication, I wanted to draw attention to this post from science illustrator Emily Coren on Nature.com's SoapboxScience guest blog. She writes about the connection between the public's understanding of science, their resulting support for it, and the key role that plays in the funding of the work. Her suggestion:

Use mass media to communicate science to the public. We have science research generating vast amounts of new information about our world, and an entertainment industry producing huge volumes of content that is consumed by the public collectively creating our culture. Why not start pairing them to work together?

She includes examples such as "Yakko's Universe" from ANIMANIACS and this totally nutty cartoon about Narwhals, and then calls for "science placement" in television shows, much like product placement. I'm excited about the organizations and creators who are already actively engaged in the fusion of science and entertainment, such as The Science & Entertainment Exchange, which is dedicated building a bridge between science and the Hollywood community. YouTube also provides an outlet for the meshing of science and entertainment, with channels such as SciShow and MinutePhysics.

 

Curiosity Update: Surface Operations Begin

This update on the Curiosity rover from MSL engineering operations team member Jessica Samuels uses a combination of animations and some of the amazing pictures that have come back to update us on what's gone down so far and what's up next for our favorite rover.

 

During my NASA Social adventure, Samuels spoke to us about what the first month or so of Curiosity's life on Mars might look like. The first priority would be making sure Curiosity was healthy and that all systems were in order, followed by loading the new software that would turn Curiosity from a flying machine into a surface chemist. Samuels anticipated that they'd really get into the science of the mission about a month after landing. 

Samuels also talked with us about the team's plans here on Earth for coping with the sliding Martian day. For the first 90 days, aka "sols" of the mission, the team will be on Mars time, following the Red planet's 24 hour, 40 minute long day. This means that eventually their Earth days and nights will be reversed. In addition to coffee, survival mechanisms include heavy blackout curtains in the surface mission control area. And of course, there's an app to help keep track of the time! Alas, you won't find Mars Time in the iTunes store - it's only for internal mission use.

 

The Lush List: 7/23/12 - Age of Miracles, deGrasse Tyson at ComicCon and RIP Sally Ride

Pages: The Age of Miracles

I just finished reading Karen Thompson Walker's THE AGE OF MIRACLES, a lovely, pensive book about what happens when the Earth's rotation begins to slow. Yep, that's right, another book I love about the end of life on Earth as we know it! One day I'll figure out why I'm addicted to stories about the worst possible versions of our future...

As far as this particular gem goes, Walker draws readers into the devastating scenario through her 11 year-old narrator Julia. Smart, quiet, yearning for acceptance, Julia chronicles "the slowing" (the name given to the situation) against the backdrop of 6th grade - a time when it doesn't take a natural disaster for one's world to turn upside down. The days and nights may be getting longer and longer, but eternity has a different meaning entirely when your best friend deserts you at the lunch table for other, more popular girls. Or when you're trying to think of just the right thing to say to the boy you like who has finally realized you exist.

In an NPR interview, Walker says that she did scientific research to help make the story feel realistic.

"I would lift details from newspaper stories," she says. Reports on strange weather, climate change, extinctions and industrial farming all became fodder for the story.

When it was done, Walker worked up the nerve to show her manuscript to an astrophysicist. "I was relieved at how many of the consequences [of the slowing] he felt were based in real science," she says. "And then he helped me make a few of them a little more realistic."

This got me curious about scientists' answers to the "what if" scenario Walker presents, which includes all of the things she mentions in the interview, as well as changes to gravitational force and the Earth's magnetic field. If you're curious as well, here' are some topical tidbits for ya':

• Over at "Ask the Astronomer," Dr. Sten Odenwald answers the question: "What would happen if the Earth stopped spinning?"
• Joelle Renstrom's post on Slate.com: "Could the Earth's Rotation Really Slow Down Like It Does in the New Novel THE AGE OF MIRACLES?", in which she mainly focuses on tidal friction. [FYI, she has a blog called COULD THIS HAPPEN?, where she explores the relationship between science and science fiction. Lots of yummy reading there, and possibilities for S'lush postings...have a feeling I'm going to lose a lot of time to this one...].

Neal DeGrasse Tyson's ComicCon Spaceship Smackdown

Sadly, I was not able to attend ComicCon this year. The only consolation is that because I didn't go, I didn't have to make the difficult decision of which events to actually attend! But apparently one session I would not have wanted to miss was this year's Starship Smackdown panel. As described in the ComicCon program guide:

The must-see panel of Comic-Con, brought to you by the new Geek Magazine, as featured on National Public Radio, returns for another action-packed year as the greatest spaceships in the history of the universe converge in the ultimate cosmic conflagration for the highly-coveted Smackdown title in Comic-Con's most scholarly and erudite panel. Will the Enterprise once again defeat an Imperial Star Destroyer? Can the Serenity make mincemeat out of the Battlestar Galactica? In space, can anyone hear you scream on the Prometheus and can you actually get cell reception in the TARDIS? And what exactly is the "Captain's Courageous" lightning round anyway?

A group of experts debating the merits of competing (fictional) spacecraft? Sign me up!! But what made this year's Smackdown particularly notable was the spontaneous address from audience member Neal deGrasse Tyson. Yep, that's right...when the panelists couldn't make a final decision about which ship was going to take the 2012 title, they turned to the audience for help. And luckily for them, there just happened to be a famous astrophysicist in attendance. Here's what he had to say:

[Source: Seriocity's fantastic, enthusiastic description of the panel,
which I found via THE HOLLYWOOD REPORTER].

RIP Sally Ride

I don't remember a time when there weren't female astronauts.
I have Sally Ride to thank for that.

• NASA Tribute: An overview of Ride's accomplishments
• SallyRideScience.com:  The science education company she founded dedicated to supporting children's - especially girs' - interests in science, math and technology.
• Space.com has a number of tributes to Ride. My favorite is a personal memory from X-Prize Chairman/CEO Peter H. Diamandis: "I remember clearly the signs at the Cape during STS-7..."RIDE SALLY RIDE AND ALL YOU GUYS CAN GO ALONG TOO"... All of us rode with Sally on that flight. Her passion and dedication to education and to inspiring women to become scientists and engineers will be sorely missed."
• Related Reading: THE MERCURY 13: THE UNTOLD STORY OF 13 AMERICAN WOMEN AND THE DREAM OF SPACEFLIGHT: Martha Ackmann's book about the women who pre-dated Ride, training in secret in 1961 for the Mercury missions, with the hopes of becoming America's first female astronauts.

ABCNews coverage of Ride's passing, which includes several clips of Ride

Ride talks about her historic flight on NASA's 50th anniversary

 

 

The Lush List: 06/25/11: SETIcon, Science of Hangovers and Juicy Brain Photos

SETIcon II
Just what is it about CA and the 'Cons? VidCon starts on Thursday in Anaheim, Comic-Con is right around the corner in July in San Diego, and this past weekend, the SETIcon II hit Santa Clara. And just what is SETIcon? As explained on the event's website:

SETIcon brings together innovative scientists, science fiction authors, space and science artists, space lovers, and the curious and adventurous everywhere for a 3-day public celebration and exploration of space, real science, technology, imagination, and science education.There is no other event in the world like SETIcon that explores space and the human imagination through the lens of real science, attracting global interest and participation. This is not a science conference with technical lectures (SETI Institute scientists lecture all over the world). Instead we’ll bring together scientists with authors and artists to celebrate science and exchange ideas around space exploration and our place in the cosmos. SETIcon will create a new channel of discussion between Earthlings where real science and imagination will meet.

I'm all for increased discussion amongst Earthlings about that sweet spot where science & creativity meet! Unfortunately, I couldn't go myself, so what's a modern girl to do? Absorb some of the conference vicariously via Twitter, YouTube and the blogosphere.

If you search for #Seticon on Twitter, you'll find some nuggets from the conference. Here are a few that caught my eye:

Jenny Ryan @tubebananas: If I can inspire others to do science thru sci fiction & dreaming, then my work has not been so silly as it seems -Robert Picardo #SETIcon

Camilla Corona @Camilla_SDO: Doug Vakoch: Humans are very visually oriented. What if other life forms rely on other senses? #SETIcon #AlienLanguages

Jeff Foust ‏@jeff_foust: Doug Vakoch: what we read into any extraterrestrial message will say more about us than about them. #SETIcon

Marimikel Charrier @Marimikel: People see space as for rocket scientists & billionaires. We need to change that & show how space affects us all. - @maejemison #SETICon

Now, if all these tweets have got your jonesing for more detailed coverage, take a few minutes to read Rebecca Boyle's post on PopSci about the event, where she uses sentences with more than 140 characters to describe it.

...hundreds of space enthusiasts and science evangelists came together to ask questions, buy and wear awesome T-shirts, and talk with breathless, uninhibited glee about the crazy science that keeps them up at night. Luminaries like Frank Drake and Bill Nye, along with planetary scientists, “Star Trek” actors and educators, filled two days of talks. Topics included antagonistic aliens, panspermia (“planetary spit-swapping happens,” SETI scientist Dale Andersen said), robot rights and the 100-Year Starship. It’s the only convention, as one person said, where people will be glad to tell you which of Saturn’s rings is his favorite, or which extremophile is the best.

She goes on to talk about the abundance of science tattoos; the environment created by the unique mix of science professionals and enthusiasts; and folks who have changed jobs midway through life to make careers out of their curiousity about space exploration.

The Seti Institute, the organizer of the event, is supposed to eventually post videos from the sessions on its YouTube Channel. Note to self: bookmark channel for future viewing when I need a break from cute kitty videos and Epic Rap Battles of History: Einstein vs. Stephen Hawking.  

The Hangover Explained
The fact that you missed SETIcon II driving you to drink? Well, if you're going to imbibe, at least do so with the understanding of how the alcohol will affect your body. Y'all know I love creative science vids, so check out this smart-board animation piece from ASAPScience: WHAT CAUSES A HANGOVER?  

       

There's more video fun from creators Mitchell Moffit (@mitchellmoffit) and Gregory Brown (@whalewatchmeplz) on their YouTube channel, including HOW TO SEE OR HEAR THE BIG BANG. They have a fun presentation style, and ridiculously good handwriting.

In addition to the vids, there's an interesting argument in the comments on the BIG BANG piece about the show MINUTE PHYSICS and whether or not ASAPScience is a rip off of it. MINUTE PHYSICS has been on my list o'things to watch for quite awhile now, so I figured this was a particularly appropriate moment to check it out (hey, if I'm actually writing about YouTube videos, then watching them can't be considered procrastination, right?). 

There's definitely a shared visual style here. Is it a rip off? An homage? Or as commenter keepcalmcarryon1939 writes of ASAPScience:

Should we shun Neil deGrasse Tyson because Brian Greene was popular for trying to engage the public in science first? Or shun Brian Greene because Bill Nye did it before him? Or maybe we should shun Bill Nye because he liked to talk about science, even though Carl Sagan had his own television show way before Bill Nye did.

It's not about about who did what first. The important thing is that so many people are interested in talking about science. And that, friends, is really spectacular.

The science nerdling in me agrees - the more engaging ways we have to talk and learn about science, the better. However, the artist in me wonders if I might be a bit ticked off if I felt someone had copied or borrowed my unique take on how to explore science...even if the "borrower" explicitly stated that I had been an inspiration for their creation. Would I feel flattered? Or like calling my lawyer? Thoughts?

[Source: Thanks to The Daily Dot for bringing ASAPScience to my attention].

Wellcome Image Awards 2012

OK, this one's not for those with a weak stomach. The Wellcome Image Awards, from the Wellcome Trust, were presented on June 20th in London. The winner is a photo of a living human brain. Robert Ludlow took it during a surgical procedure on a patient with epilepsy. And while I'm usually somewhat squeamish about such things, I found myself gazing at the photo for longer than I would have thought my delicate sensibilities could handle, amazed at its vibrancy. I'm so used to seeing dull, lifeless brains floating around in jars (um, yes, I watch a lot of sci fi)...was incredible to see the living brain captured in all it's glory, looking so JUICY!

So just what are these fancy awards all about? Says the Trust's website:

Catherine Draycott, Head of Wellcome Images and a member of the judging panel, said: "The Wellcome Image Awards are unique in that the winners are chosen for their scientific and technical merit as much as for their aesthetic appeal. They offer people a chance to get closer to science and research and see it in a different way, as a source of beauty, as well as providing important information about ourselves and the world around us."

Credit Robert Ludlow,Wellcome Images
Intracranial recording for epilepsy. Surface of human brain in situ

You can see the entire collection of photos at WellcomeImageAwards.org, including my two other favorites: a striking shot of caffeine crystals and a very cool pic of connective tissue removed from a human knee.

 

 

Lush List 6/18/12: Udacity courses, Materials Science photos and LA Film Fest

Udacity courses

When it comes to higher education, I've often wondered when we'll switch to a model of distance learning. As four-year universities become pricier, ya' gotta think that at some point, somehow it'll be possible to just stay home in our jammies, stream our lectures, participate in weekly study groups via Google hangouts, and save a hell of a lot of money on room and board.

Sebastian Thrun is bringing that model a little closer to reality. His new venture, Udacity, is offering a selection of MOOCs (Massive Open Online Courses), beginning on June 25th. In addition to Intro to Physics, the free classes include Algorithms: Crunching Social Networks and Intro to Statistics: Making Decisions Based on Data.

The idea is pretty simple: courses are broken down into units; each unit comes with corresponding homework; there are forums where you can interact with instructors and other students; and some classes offer the opportunity to take a certified exam, which does have a cost attached to it. For more details, check out the Udacity wiki.

Just because the classes free of charge, though, don't think you're getting off easy. Thrun was tenured at Stanford, where he taught artificial intelligence, and helped invent the self-driving car at Google. He was intrigued and inspired by the possibilities of online learning after teaching a MOOC on AI at Stanford. While Udacity students won't get an established University's recognition for their coursework, they might get something else more valuable - a job. Udacity is working directly with companies who are seeking employees with specific skill sets.

For more on MOOCs: Instruction for Masses Knocks Down Campus Walls [NYTimes]

Stats or physics not your thing? Open Culture has a list of 500 Free Online Courses from Top Universities.

 

Intro Video for Intro to Statistics.
I have actually signed up for this...remains to be seen if I am disciplined enough to tune in regularly when there's not a real grade at stake.

 

Science As Art

This very purty video from the Materials Research Society features a collection of photographs from their "Science as Art" competition. As described on their site:

Visualization methods provide an important tool in materials science for the analysis and presentation of scientific work. Images can often convey information in a way that tables of data or equations cannot match. Occasionally, scientific images transcend their role as a medium for transmitting information, and contain the aesthetic qualities that transform them into objects of beauty and art.

As a special feature of recent MRS Meetings, we have offered the popular Science as Art competitions, with entry open to all registered meeting attendees. 

My favorite images are Sedat Canli's "Rising Moon" and "Nano Graveyard" by Steven Herron.

[Source: Maria Bellantone]

Los Angeles Film Festival

So many movies, so little time!

The LAFF is in full swing in Downtown Los Angeles, with tons of movies, panels and events to satisfy your cinematic yearnings. Here are a few selections that might appeal to S'Lush readers...descriptions taken from LAFF program guide...

Robot and Frank: Frank is an aging ex-con, played to perfection by Frank Langella, living alone in a house filled with clutter and memories. When his son insists on buying him a robotic caretaker, he is quite resistant, futilely searching for an off switch on his new housemate. Over time, however, the two come to an understanding and even a friendship. But when Frank begins to re-explore old vices, it leads both him and his cybernetic pal down a dangerous path. With supporting performances by Susan Sarandon, James Marsden and Liv Tyler, Robot & Frank is a comic look at the very near future of family and friendship.[For a clip, check out EW's piece on the movie from Sundance]

Seeking a Friend for the End of the World: In this comedy that explores the funnier side of the apocalypse, an asteroid is hurtling through space on a collision course with Earth. Unlike some who decide to party their way out, Dodge, played to perfection by Steve Carell, is taking the news rather calmly, content to putter around his empty apartment until the end. Then he meets Penny, his spirited neighbor from across the hall, played in a delightful turn by Keira Knightley. With a stack of LPs clutched under her arms and a letter from Dodge's high school sweetheart in her hand, she convinces him to try and get his life together even as the world is falling apart.

The History of Future Folk: Sent to destroy the human race, General Trius, the most decorated soldier from planet Hondo, has a change of heart when he hears music for the first time. Taking on the alias Bill Hunt, Trius settles down in Brooklyn, where he starts a family and plays bluegrass banjo at the local tavern. When an assassin from Hondo comes to kill Trius, the two quickly bond over the power of music and form Future Folk — think Flight of the Concords from space. The duo rocks the house every night, but can they save Earth and Hondo from certain destruction in this wonderfully odd, surprisingly sweet sci-fi musical comedy?

 

 

 

Science Online 2010: Am Amazing Experience + Science & Entertainment Panel Review

Finally catching up on some long overdue blogging!

I spent a big chunk of January on the road, first in North Carolina at Science Online 2010, then at the Sundance Film Festival in Park City, Utah. To read about my festival adventures, head on over to the News on the Doc blog at Documentary.org, where I chronicled my daily dose of movies and events and posted filmmaker interviews for the International Documentary Association.

While I'm a bit embarrassed that it's taken me so long to get something up about Science Online, aka scio10,  it's also been useful to have some time to reflect on the experience (multiple plane rides = good thinking time). A huge thank-you to conference organizers Bora Zivkovic and Anton Zuiker, the masterminds behind the 4th annual event.

I must admit, I wasn't quite sure what I was getting myself into when I agreed to head out to the Research Triangle. Compared to the rest of the attendees, I'm relatively new to the science blogging community, though I've had a lot of experience in the online space. But something about the participatory nature of the way the conference was put together (and the exuberant nature of Bora's Tweets!) gave me a good feeling, and now I'm so glad I followed my gut and made the trip. I knew it would be a weekend full interesting discussions about science; what I never expected was that there would be so many wonderful conversations about writing as well. Indeed, Science Online is just as much a conference about 21st century communication as it is about what happens in the lab.

Another unexpected delight at Scio10 was the diverse group of panelists and attendees. In addition to the expected authors, bloggers and scientists, there were museum outreach directors, high school students, teachers, science pranksters, iPhone app developers, underwater cinematographers, librarians, software developers, and more. The connective tissue amongst the group was a love for science and an interest in how it's being explored in the online space.

To that end, the event and its attendees made excellent use of Web 2.0 tools. Conference tweets, tagged with #scio10, were projected onto screens at the event venues. While you were in one session, you could see what you were missing in the others by keeping an eye on your phone's Twitter feed. Several panels were streamed into Second Life and live streamed on U-Stream, and those observing from afar could submit questions to the room. The wireless during the sessions, provided by SignalShare, rocked - it was robust enough to allow me to Skype in a guest speaker during my session. Almost everything was videotaped, and Bora & Anton & Co. are in the process of getting the vids online. You can find them here on Science in the Triangle's YouTube channel.

Science & Entertainment Session
I co-hosted a panel on Science and Entertainment with the lovely Jennifer Ouellette, author and science blogger extraordinaire. I presented several examples of cutting edge online campaigns and content pieces that either made use of or were inspired by real-life science, and Jennifer talked about her work with the Science & Entertainment Exchange, a program of the National Academy of Sciences.  In true UnConference model, we then posed several questions to the audience and opened it up to the whimsy of the room.

Topics of discussion included:

• If science's responsibility is to accuracy and Hollywood's responsibility is to good storytelling, where and how - or should - the two meet in the middle?
• How can science bloggers pursue relationships with Hollywood studios? Does Hollywood really care about what they have to say?
• Studio films such as Angels & Demons, Terminator, Star Trek and Avatar have the budgets to create innovative online content as part of their marketing campaigns. How can science adapt what they've created in the fictional realm and use it to explore real science online in new, attention-grabbing ways?
• With rich media experiences becoming more common online and drawing more eyeballs, how can good ol' fashioned blogging evolve so that it doesn't become the print media of the Internet?
• Currently, it's common for bloggers to point out the errors in the science contained in movies and television. Yet, film and TV have proven to be sources of inspiration for students, as good storytelling stokes the curiosity that eventually leads kids to pursue careers in science. With this in mind, is there a way to establish a more cooperative relationship between the the worlds of science and entertainment?
• As entertainment consumers move from a lean back experience to a more participatory role, how should science on the web adapt? 

Thanks to all who joined in the robust conversation; this sampling of Tweets from our panel will give you a sense of it...

@f1000 talks about scientific consulting on films like Avatar, TV shows like CSI and video games at #scio10 http://bit.ly/5PYlLn

@thegarbagegirl  Love this! http://www.thesoulstoragecompany.com/ Presented at #scio10 session on science and entertainment

@abelpharmboy  Alastair Jeffs: Have to be able to tell a good story; the science is great but...people want a story. Work w/a classical writer

@abelpharmboy  @tamarakrinsky noted that some networks have diversity mandates #scio10 12:09 PM Jan 16th from TweetDeck

@abelpharmboy @edyong209 @docfreeride So if one convinces a filmmaker that a young black girl discovering a drug would be a money-making story...#scio10

@edyong209  Passive consumers of entertainment are becoming active consumers. Want to take part. #scio10

@thegarbagegirl  @tamarakrinsky said something I've believed all along: people want to be involved in the story telling process

@abelpharmboy Hrynyshyn: why aren't there more "normal" people on Bones or House - Jen-Luc says normal does not make compelling characters

Janet D. Stemwedel (@docfreeride) has archived her extensive tweets from the session on a post on her blog Adventures from Ethics in Science - a great collection of observations! 

Another thing I'm digging about Scio10 is the continuation of conversations begun in North Carolina via blogs and tweets. Over on The Intersection, Chris Mooney posts: 

Science and Entertainment: Beyond Blogging – Tamara Krinsky and Jennifer Ouellette: Hollywood getting into science = definitely cool. But will Hollywood’s ace marketers ever see a real need to court science bloggers to get the word out about films, given the relatively small size of our audiences and the vastness of their ad budgets? Not clear to me how much *we* matter, at least so far.

My response to Chris is that Hollywood will care as long as they think there's money to be made. And when I say Hollywood, I'm talking about the studios and the marketing engines...individual creatives like directors and writers usually have much more genuine interests in the science that's inspired them. Increasingly, bloggers fit into that revenue-generating equation. As audiences become more and more fragmented, finding ways to catch hold of the individual shards who may have interest in a film becomes increasingly important. For example, the online campaign for Coraline was built on identifying and generating interest from several different niche audiences. They buzz created by these early fans bubbled up to larger outlets, feeding the campaign and driving coverage by more mainstream media, thus helping the film to attract a wider audience.

LINKS
If you want to take a peek at some of the projects we showcased during the panel, here are some handy-dandy links for ya'...

Star Trek
This is an example of the innovative banner ad campaign designed for the film which allows users to rotate through the bridge (this one appeared on MySpace). At various places, hidden features allow you to launch a picture gallery and videos. Museums and labs take note: this could serve as inspiration for a virtual tours.
Agency Credit: Avatar Labs

Terminator: Salvation
[Note: the title link takes you to images used in the application, which is no longer available]
This Skynet Adobe Air Application developed for the Terminator: Salvation domestic movie release campaign featured a faux information processor. The sinister Skynet Corporation invited users to download the app to their desktops to help process information.  It mysteriously “broke” the day the film was released. This kind of app is an engaging way to distribute new video and text information to fans.

The designers were inspired by “SETI at Home,” a distributed computer programm  where users can download and analyze radio telescope data to help with SETI. Agency credit: Crew Creative

Cold Souls
This film stars Paul Giamatti as a man who puts his soul in storage for awhile so he can deal with some of his issues. As part of the marketing campaign, they created a humorous site for the fictional "Soul Storage Company," which allows customers to store their souls online. Site features include the ability to browse the soul catalog and take an office tour, complete with some lovely B-movie-esque video.

Angels & Demons
The “On Location” section of the movie site is an interactive map that contains factual information about the various historical locations used in the film. Hotspots open images, video, models and behind-the-scenes commentary to bring to light the fact behind the fiction. It's an engaging example of the way that a sci-fi film could potentially showcase real science, differentiating between movie and theory in a way that celebrates both the truth of the science and the imagination of the storytellers.

Avatar
The site for the film features an Adobe Air application which allows users to download an interactive trailer to their desktops that includes regularly updated newsfeeds and links to external content on sites such as YouTube and Twitter. The site creates a community by incorporating social networking tools such as the Typepad community and Facebook Connect.  

Routes Project
This groundbreaking multi-platform exploration of genetics and bio-ethics used a variety of platforms to engage a young audience. The science underpinning Routes was developed in partnership with the Wellcome Trust as part of the Darwin200 program celebrating the bicentenary of Darwin's birth. It included the following elements:

• An eight-part online mini series called ROUTES in which Katherine Ryan, a Canadian stand up comic, submits herself to a series of genetic tests by 23andme. The Routes website tracked Katherine's progress as a video documentary.
• The site featured community challenges and flash based games based on genetics. Taking part allowed users to amass points. The highest scorers each week were entered into a prize drawing for a chance to win a gaming console.
• A corresponding fictional murder mystery intertwined with the documentary. Eight 4-5 minute episodes aired online and on Channel 4. The audience could delve deeper into the mystery through character video blogs, images from the "investigation" on Flickr, and SMS/text clues.
• Live promotional events included a launch event and comedy show.

**A special thanks to Alistair Jeffs from Oil whom we Skyped in during the panel to talk about the details of the Routes project.

Agency Credit: Oil

Thanksgiving: Chicks and Space

Less posting than usual lately due to the combo of holiday travel, and demands to tie up work projects before the end of the year. I spent Thanksgiving in Chicago with my husband's family, where a highlight was visiting the Museum of Science and Industry with my three-year-old nephew Avery. It was a tie as to who thought the visit was more magical - Avery was amazed by the fake snow (holiday exhibit) and the huge tractor he got to 'drive' in the farm exhibit. I was mesmerized by the Apollo 8 spacecraft in the Henry Crown Space Center. And we both though the Chick Hatchery  in the genetics exhibit was pretty rockin', albeit for different reasons. This holiday, I was thankful that there are still places like the Museum that inspire wonder and curiosity...and that I haven't become jaded enough to be immune to their charms.

The chick hatchery at the Museum of Science and Industry

'Unscientific America': Chris Mooney interview on KPCC

I'm listening to an interview on KPCC with Chris Mooney, one of the co-authors of the new book UNSCIENTIFIC AMERICA: HOW SCIENTIFIC ILLITERACY THREATENS OUR FUTURE. In the book, Mooney and Sheril Kirshenbaum make a plea for enhanced scientific literacy and reintegrating science into the public discourse. 

I tuned in mid-interview just as Mooney and the host (not sure who it is - someone who's in for Pat Morrison - apologies - will add his name later if I find out) were talking about science and religion. In the book, Mooney and Kirshenbaum posit that religion and science do not have to be in conflict. He criticizes the group he calls the "new atheists," anti-religionists who include Sam Harris, author of THE END OF FAITH, and Richard Dawkins, author of THE GOD SOLUTION: A REPLY TO THE GOD DELUSION. 

Mooney says that he doesn't think that it helps the cause of science literacy to pit science against religion, with fundamentalists on one side and atheism the only choice on the other. Says Mooney, "The point in the chapter [in our book] is what does this have to do with science? Does it help unify us, or perpetuate a culture war? It's important to understand the creationists and what motivates them. It's tough to convince anyone to change their minds, but attacking all that they believe in isn't going to do the trick."

As an example, he mentions those working in the trenches who are trying to teach evolution in places like Kansas. He says that their experiences show that you don't win your point by taking the discussion all the way to atheism. Instead, he urges science as common ground. Says Mooney, "We all have to agree about a reality. We're not going to agree about the supernatural. So we should agree about science."

Of course, this is much easier when the other side plays nice, which creationists are not always in the habit of doing. Mooney credits the Intelligent Design supporters with the brilliant maneuver of pushing for parity in the classroom for their beliefs. Rather than trying to have evolution omitted from the lesson plan, they instead insist that their theories be included in the discussion.

Regardless of my personal spiritual beliefs, I am an ardent believer in separation of Church and State. And in my book, that includes the classroom. If you want your kids to learn about your religion's views on the origins of the Universe, send 'em to Hebrew school or CCD or the mosque. And take the responsibility to be around to answer questions they may have about the differences between what they learn in religious classes and school. The school system isn't supposed to address those questions - parents are.